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Effective 2020 Marketing Strategies to Increase Sales

 Source: https://penji.co/

Many entrepreneurs don’t realize this, but a marketing strategy will make or break your business. You want your company to be at the forefront of a particular industry. An excellent marketing method, along with the latest digital marketing trends in 2019, will undeniably increase your company’s bottom line. Here’s how you can get started.

What is Marketing Strategy?


In a nutshell, a marketing strategy is your entire business’ game plan to raise public awareness, position your product or service in the market, and gain more customers. Marketing strategies go beyond email marketing or print ad materials. Customer support, customer interaction, and even logos play a considerable part in propelling your business to success. People are slowly getting too dependent on technology in this digital age. It’s also a smart move to get with the times and update marketing strategies to keep up with the changing trends and algorithms.

Reasons Why Marketing Strategies Work

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Think about it this way. You can have the most beneficial, affordable, and high-quality product in the world. But if no one knows about your company – all these are futile. Or you can have an excellent product, but if you’re advertising to the wrong audience, no one will ever spend a dime for it. It’s like selling a cheap hairbrush to bald people!
Simply put, you need marketing strategies to increase sales. Unfortunately, most small businesses fail to realize the importance of marketing strategies. They think it’s a waste of money, time, and effort. So whether you’re operating a small-scale or large-scale business, incorporating strategic marketing ideas will:
  •    Nip a plan in the bud and lead your business in the right direction.
  •    Determine the right target market.
  •    Save money and time by cutting losses and investing only in marketing strategies that work.
  •    Raise awareness and resonate the company’s mission, vision, and objectives.
  •    Outwit and outdo the competition.
  •    Bolster communication with prospective and existing customers.
  •    Increase sales and profits.

Data-Driven Marketing

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Data-driven marketing is the utilization of customer information to maximize ad spend and ad messages. There are countless tools created to leverage customer information nowadays. The digital industry is saturated with mar-tech and ad-tech tools that enable personalization in a customer’s marketing experience.
Some of the benefits of these data-driven marketing strategies are:
  • Target the right customers, prospects, and leads. Marketing campaigns will be improved by showing business ads only on the right platforms and websites.
  • Create the appropriate messages that lure customers in. There is no cookie-cutter method in any sales copy. Your messages should be geared towards the right audience as if you’re talking to them face to face.
  • Companies will not waste money on buying the wrong marketing media. Through data-driven platforms, ad spend is invested only in media types that generate conversions.

Determine Your Customers’ Pain Points

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A pain point is merely the problem that your prospective customers are facing. Identifying your customers’ pain points will help you craft a fantastic message that will pique emotions. Some of these customers may not even realize that they are experiencing a problem. So, you have to make them realize that they are experiencing this problem. Then, show how your product or service can help them resolve their pain points.

Three common types of pain points applicable to any niche are:
1. Monetary: Prospective customers might be burning away money on crappy services or products.
Tip: You can then highlight your product’s or service’s competitive price. 
2.  Productivity: Prospective customers might be tired of using a product that eats up most of their valuable time. 
Tip: Enumerate your product’s or service’s features and benefits. Mention your current customers’ positive, productive experiences.
3. Support: Prospective customers might not be getting a reliable, friendly, and supportive customer service throughout an entire sales process.
Tip: Reassure the prospects that your hand-holding customer support is at their disposal. 

Optimize Videos

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There is no time like the present. Video content is making waves in digital marketing. If your customers are doing it, then you should too. Repurpose your blog content into videos. Whether it’s a short clip or a long video, marketers nowadays use this media to engage prospects and convert leads. Make sure that the videos are mobile-friendly though. 

Daily Updates Through Stories


Instagram spearheaded this type of social media marketing. With all the buy-and-sell scams making rounds all across the internet, people are wary of ordering online. It doesn’t matter how irresistibly good the product or service is. Increase your company’s trustworthiness by updating live stories of behind-the-scenes snippets. Integrating creative and enjoyable polls will also engage your followers. 

Personalize Customer Experience

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A one-size-fits-all marketing approach does not hold any value in this day and age. Prospects who can relate with a company will most likely end up as conversions. This can be achieved through personalization. And as mentioned, there are a lot of different tools you can use to gather customer information. However, since the General Data Protection Regulation (GDPR) took effect on May 25, 2018, it became harder to garner personal information. Create buyer personas, target audience on social media platforms, strategize a funnel – anything you can do to generate leads while staying within the limits of GDPR.


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